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Alexnew media developer

Switching majors six times in a six-year span at Oregon State University and Portland State University actually paid off, as Alex has a wide range of skills. Alex’s job means thinking quick, learning fast and moving faster. Knowing latest trends in advertising, marketing, design, fashion and technology is a passion and financial vice, but also part of his job. Additionally, some state that he IS the most well rounded athlete of Respond2 (thanks Tina!)

Alex's Posts

Meet the Professionals—haha right!

Friday, February 8th, 2008
This last week I was asked to participate in a panel at my old college. The topic was “Meet the Professionals,” which caused me to wonder, “am I really a professional?” Yes, I technically work in a profession; one where I go into an office, have a desk, computer, phone with my own [...]

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Creativity in a box

Tuesday, January 29th, 2008
I recently read a column stating that people who use terms like “thinking outside of the box” and “seeing the big picture” really have no clue what being a creative is. The column goes on to allude that the speaker wouldn’t know “out of the box” thinking if it hit them in their [...]

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The idea wildfire

Thursday, January 17th, 2008
I’m usually dumbfounded when it comes time to find a website deemed as cool or innovative. Why? Because it is estimated that there are 15 - 30 billion pages on the Web. That puts me in a pickle, how can one person with two eyes and 10 fingers possibly find the coolest ‘best [...]

Posted in Cool Sites, Tech Ramblings | No Comments »

Wii would like to play

Friday, December 14th, 2007
I am a self-admitted casual gamer. I’m not hardcore to the point where I can’t discern the difference between my life IRL or in game. I do use term like IRL (in real life) in jest, mainly to let you know that you’ve been PWNED ftw (dominated for the win). And due [...]

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Same message, new mailman

Tuesday, November 27th, 2007
Before the computer was a household item, the great debate between Mac and PC (Windows) was started. I personally use a PC for financial reasons at home, and a Mac at work. What does that say about me? Probably that I’d be happier with a Linux box. But that debate is for [...]

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BMW and building brand awareness

Monday, November 12th, 2007
If you were born sometime between today and the early 1900s, chances are you’ve heard of BMW. Love them, loathe them or simply try to tolerate the ego behind the wheel, you know the car and brand. So, why do they need online brand awareness—was “The Italian Job” not enough? Yes, it was, and [...]

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Social media’s Jedi mind trick

Friday, October 26th, 2007
Social media’s power has always laid in the hands of the user. And in social media, the user is most always the creator. Be it Tay Zonday, Tom, Lonelygirl15, or the newest star Nick Haley. Money and stardom can happen overnight, turning creators from nobodies in Hoboken to putting them on CNN [...]

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The cutting edge of pushing the line.

Friday, October 12th, 2007
To be a “somebody” in advertising you have to do two things, continuously and cautiously. Push the limit—meaning, do something out of the ordinary, whether through humor or shock. You have to catch the viewers attention and then do something to keep it. Most of the time clients push back and resist, though there [...]

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Designing against the grain

Sunday, September 16th, 2007
From the start it has always been top to bottom, left to right. When we read a book, website, or even pan across a beautiful bit of scenery, our natural reaction is to pan left to right, and top to bottom. That’s just how we live and how we’re coded. Think you’re not like [...]

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