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Christinapublic relations manager

Christina Stewart comes to R2 from Dark Horse Comics, where she served as Publicity Coordinator. Christina attended Oregon State University, where she majored in Liberal Studies and served as Forum Editor of The Daily Barometer. When not navigating the wide world of online PR, Christina enjoys graphic novels, spoiling her cat Eleanor Rigby and telling people she’s “hitting up the gym.”

Christina's Posts

No Garmin necessary

Tuesday, February 26th, 2008
It’s no small secret that Oregonians love beer. More specifically, it’s no small secret that employees of Respond2 love beer. So imagine my excitement about learning that a Deschutes Brewpub is going to be opening up just down the street from us in a few short months. I mean, I’m an Oregonian. I work for [...]

Posted in Uncategorized | No Comments »

When old and new collide in the world of PR

Friday, December 21st, 2007
This last week, myself and a few others members of the New Media team went on a book tour stretching across a few states on the East Coast. The book we were selling is aimed at an older audience than any of us, and we learned very quickly that we had to completely change [...]

Posted in Online PR | No Comments »

Wining and dining a younger crowd

Wednesday, December 5th, 2007
Unless I’m heading out on a date (so, rarely), Charles Shaw seems to be the wine of choice at my household. There’s just something about being able to get tipsy off one $3 purchase that just makes you feel good. At least sort of… Growing up the daughter of the ultimate locavore, and now being [...]

Posted in Blogs, Marketing | No Comments »

Public relations professionals do not tell the story—we sell the story

Tuesday, November 6th, 2007
While recently perusing my favorite work-related blog, Micro Persuasion, I came across a very interesting statistic. While according to the U.S. Department of Labor, the demand for public relations specialists is expected to increase 18-26 percent between now and 2014, the need for journalists is expected to only grow five percent during that same [...]

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Hey designers—let fashion be interactive!

Wednesday, October 24th, 2007
Tonight marks the final night of Portland Fashion Week. Dubbed as one of the most sustainable and eco-friendly fashion weeks around, I found myself walking into an industrial warehouse this past Monday for my very first fashion show. It should be noted that “excited” would not even be an applicable term—I had been looking [...]

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Lessons learned from Tom’s of Maine

Tuesday, October 9th, 2007
Every month the Portland Business Journal puts on what they call a “Power Breakfast.” The thought being that “powerful” individuals (myself excluded) can get together over a semi-warm breakfast of powdered eggs and over-sugared pastries to learn, share and, of course, network. This is why sometimes it can be a little difficult to talk me into [...]

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Dove unleashed an onslaught

Tuesday, October 2nd, 2007
Featured below is the latest viral campaign from Dove. If you recall, Dove put out an amazing commercial last year (winning numerous awards along the way, including the prestigious Grand Prix awards at Cannes) that was called “Evolution.” This was one of the first, and surely the biggest, campaign to start out virally and, due [...]

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Getting in at ground level has its ups—and its downs

Wednesday, September 5th, 2007
It truly is an exciting time to be entering the world of online PR.  Not everyone is quite sure what they’re doing, or the most effective way to do it, which amounts to a lot of slip-ups.  On the flip side, there are a lot of triumphs as well. When a company succeeds in the online [...]

Posted in Online PR | No Comments »

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