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I try to not talk too much about my gadget obsession, mostly to avoid spending too many nights on the living room couch. But a few weeks ago I got a Kindle, and Amazon’s little reading device has far surpassed my expectations. Sure, the battery time is great and you can’t beat the wireless [...]

As we move into the new year (and yes, this is our last working day in 2007), we all tend to look ahead with our goals, resolutions and new good habits in mind. At work, I hope for two things. And by hope, I mean we’ll do whatever it takes to bring these resolutions to [...]

This morning I ran across an interesting study by Nokia, which predicts that by 2012 25 percent of all entertainment content will be generated by peer groups rather than traditional media. While we’re already seeing a plethora of consumer-generated content on the Web (commercial and non-commercial), I am interested to see how this will effect [...]

The other day I was sitting in a quarterly strategy session with one of our large corporate clients, and the issue on hand was how to improve the user experience on our corporate site, which also acts as the main e-commerce engine. One of the tactics that was floating around the beautiful mahogany corporate conference [...]

As marketers, we have to get more and more comfortable with the fact that consumers aren’t only making their own purchase decisions, but have more and more impact on the product, price, place and promotion of our marketing mix. Personally, I think this is a wonderful opportunity for savvy marketers. We’re constantly involving customers in the [...]

Here comes the last post in my series on how to build a web presence. Some of you have been eagerly awaiting this, while others are just glad that this series is coming to an end. Either way, here are the links to my first couple of posts in this series: How to analyze your [...]

After analyzing what’s going on in your sphere of the web, the second step is to undergo a series of (mostly onsite) optimizations. Your goal is to make your site easy to locate and navigate. Valuable content is probably the most important aspect here. Search engines find your site because of text content. Don’t just [...]

I spend most of my time either explaining the importance of or helping corporate America build a true web presence, rather than just having a website. Really, just building a website gets you nowhere quickly. In order to be successful online, you have to build a web presence. In the next few days, I [...]

Most of our team members have personal blogs and we spend the majority of our days managing blogs and building web presences for our clients. Our r2morrow blog was created for the some of same reasons we believe that blogging is right for our clients, as well as some rather unique ones: To communicate and share [...]

Back in the day, and by back in the day I mean five years ago, campaign kick-off meetings were a fairly predictable procedure. Of course there were your account people, who explained the product or service, presented the creative brief and gave an overview of the challenges and opportunities within the marketplace. Then you had your [...]