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Mitchtechnical director

Mitch brings a diverse talent base to Respond2's new media department. He has created Internet solutions for a wide variety of business and consumer environments. With a notable background in advertising, Mitch directs the technical aspects of Respond2's interactive and development services.

Mitch's Posts

Does Google run the BCS?

Tuesday, November 20th, 2007
As the college football season comes down the stretch there has been the annual talk about whether the Bowl Championship Series is a good thing for the game or not. As I listened to coaches and players talk about where they might fall in the standings I began to think how close the BCS is [...]

Pay no attention to the man behind the curtain

Thursday, November 8th, 2007
Creating and publishing a website often seems so easy. Get some pretty pictures, add a little fluff, throw it all into Microsoft FrontPage and hit publish. In actuality, creating a corporate website correctly takes lots of planning. One step of website creation that often gets overlooked is the “discovery phase.” During this stage, the project team leads [...]

Superstition, OCD or good analytics?

Tuesday, October 23rd, 2007
The AP is carrying an article about sports fans and their superstitions. “It didn’t take Heather Pate long to figure out why her beloved Auburn University football team had begun losing. It was the pink toothbrush. Pate, a lifelong fan of the school, has long refused to own anything with even a hint of red, the color [...]

It’s all about the ROI

Tuesday, September 25th, 2007
One of the beautiful things about Respond2 is the guiding principal that if it doesn’t make financial sense, then it doesn’t makes sense at all. This mantra is carried throughout the company, including web development. When we start creating a website we want to know as much information about the campaign as possible. Starting with [...]

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