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As the college football season comes down the stretch there has been the annual talk about whether the Bowl Championship Series is a good thing for the game or not. As I listened to coaches and players talk about where they might fall in the standings I began to think how close the BCS is [...]

Creating and publishing a website often seems so easy. Get some pretty pictures, add a little fluff, throw it all into Microsoft FrontPage and hit publish. In actuality, creating a corporate website correctly takes lots of planning. One step of website creation that often gets overlooked is the “discovery phase.” During this stage, the project team leads [...]

The AP is carrying an article about sports fans and their superstitions. “It didn’t take Heather Pate long to figure out why her beloved Auburn University football team had begun losing. It was the pink toothbrush. Pate, a lifelong fan of the school, has long refused to own anything with even a hint of red, the color [...]

One of the beautiful things about Respond2 is the guiding principal that if it doesn’t make financial sense, then it doesn’t makes sense at all. This mantra is carried throughout the company, including web development. When we start creating a website we want to know as much information about the campaign as possible. Starting with [...]