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Patrickjr new media producer

Patrick is Respond2’s token professional athlete; though he’s still working on the business professional thing. Patrick has the keen ability to answer every agency related question and when not managing the success of our web projects or blogging about hair loss and female footwear, you’ll find Patrick tearing the legs off his competitors in pro category bike races. In his free time Patrick also enjoys optimizing his web presence, authentic burritos and competitive hoola-hooping.

Patrick's Posts

Google’s content ads take on Web video

Monday, February 25th, 2008
If you’re a YouTube aficionado like myself, you’ve probably been nettled by pre-roll advertisements which began popping up over some of your favorite Web videos. Well, the annoyance doesn’t stop at YouTube, as Google recently announced the introduction of video ads to its content network, AdSense. What does this mean? Aside from more revenue for the [...]

Posted in Advertising | No Comments »

Data discrimination

Thursday, January 10th, 2008
At what point should your Internet provider be allowed to control, or even influence, your Web practices? The answer–there’s no time, nor place, when it’s acceptable for your Internet provider to regulate how one uses the Internet. For example, if I Google something in Portland from my Comcast high-speed connection, I should get the same [...]

Posted in Tech Ramblings | No Comments »

When new media is free media

Wednesday, December 19th, 2007
Every marketer and advertiser’s dream is to have millions of people interact with their brand, but pay nothing for those interactions, or “impressions”as we ad folks call them. Those of us in the industry know developing a communication is one thing, while getting that communication in front of the masses is another. I’m talking about [...]

Posted in Uncategorized | No Comments »

Social media… the new resume?

Tuesday, December 4th, 2007
Is social media taking the place of resumes and other self marketing materials? Probably not, but you better believe social media is becoming a funny–but important–component in the hiring game. Maybe I’m biased because I work in Web 2.0/new media/interactive–or whatever we’re calling it these days–and it’s second nature for me to Google, Myspace and [...]

Posted in Social Media | No Comments »

Can you Digg it?

Tuesday, November 13th, 2007
If you don’t know about Digg.com, you surely don’t spend enough time on the Internet. While I say that as if it’s a bad thing, I guess that’s really just more of a reason to read this blog. That said, by definition (per Wikipedia) Digg is a community-based popularity website combining social bookmarking, blogging [...]

Posted in Advertising, Cool Sites, Online PR, Social Media | No Comments »

“The Dip” and “The Infinity Problem”

Friday, October 19th, 2007
Earlier this week I started a new book (YES, I know it surprising that I read things other than Digg’s daily top ten) and, amazing enough, I’m already more than halfway through it (mind you it’s barely over 100 pages). Now, enough about my literary challenges and onto the book at large, which is “The [...]

Posted in Advertising | No Comments »

I’ve been Inverged!

Wednesday, September 26th, 2007
A few weeks ago I attended the first annual Inverge Interactive Convergence Conference (IICC) here in Portland. Usually a skeptic of local conferences and networking events, I was reluctant to accept my invitation to attend the two-day interactive extravaganza. It wasn’t until after researching the scheduled speakers that the excitement set in. After all, it [...]

Posted in Advertising, Social Media | No Comments »

To pay or not to pay: situations when paid search engine marketing is needed

Tuesday, September 4th, 2007
There’s an ongoing debate amongst web marketers on which is more important—paid search or organic search engine optimization (SEO). Why this debate exists is beyond us, nonetheless, it’s exists. From our standpoint there’s no question that both SEO and paid search engine marketing are [almost] equally important, but, at the same time are appropriate in [...]

Posted in Paid Search | No Comments »

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