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As marketers, we have to get more and more comfortable with the fact that consumers aren’t only making their own purchase decisions, but have more and more impact on the product, price, place and promotion of our marketing mix. Personally, I think this is a wonderful opportunity for savvy marketers.

We’re constantly involving customers in the promotion of our clients products and services by facilitating community.

T-shirt e-tailer Threadless.com lets visitors design the product that’s being sold.

A couple of weeks ago, Radiohead let consumers determine the price of their latest album.

Now Springwise is reporting on consumers being able to determine the price for their magazine subscription.

Who has an example of a company letting consumers decide where their products or services are being sold?

This entry was posted on Friday, November 2nd, 2007 at 5:06 pm and is filed under Advertising, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.