SXSW from the comfort of your desk
If I am sitting in a chair in Portland, Oregon, traveling at zero MPH for 8 hours a day, five days a week, how long will it take me to get to South by Southwest Interactive in Austin? Yes, you guessed it, I’m not going—maybe I’ll get there next year. One small consolation is that SXSW does a pretty good job of getting podcasts up on sxsw.com. While it is far inferior to being there (and picking from a mindboggling array of events), at least I can listen from afar at the comfort of my desk and get an idea of what the power players in the industry are talking about.
Yesterday I listened to “The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007,” which was pretty entertaining, especially considering the viral marketing ideas that fly around most advertising agencies, including ours. Having crazy ideas is a healthy thing, but in these cases the agencies went through with them and failed miserably. When you’re in this field you have to be willing to laugh about things like that because you can imagine them happening to someone you know.
I’m excited to listen to “Video Production for the Web & Mobile Devices” as well as other panels with names like “Creating Findable Rich Media Content,” “Quit Your Day Job and Vlog” and about a dozen others. Keep an eye on the list as it continues to grow as the festival progresses.
It’s also worth noting that similar podcasts are online from last year. Of particular interest is “Browser Wars Retrospective: Past, Present and Future Battlefields” and “Design Aesthetic of the Indie Developer.” These are great for multitasking because you can just have them running in the background without being too distracted.
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