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I was almost entirely unsure of what exactly it was until I watched the video below. Twitter is a free social networking service that acts as a personal micro-blog. Through SMS, instant messaging or email, users can send updates to their account that are automatically sent to other users who have subscribed to their Twitter feed. Updates are sent to subscribers’ Twitter page, instant messaging, SMS, RSS or email or can even be directly posted on the users blog via third-party applications. User’s can dictate who updates may be sent to; whether it’s just their circle or friends or open to the public.

How does it change communications? It’s instant, often more candid than a blog and let’s you update all of your friends (well, those who are subscribers) on the fly. From a social marketing standpoint, Twitter is a brand new medium. Sports entertainment companies can use it to update subscribers on game times and scores, publishers can use it to announce new book releases or signings, web vendors like Amazon.com or eBay can announce special offers, etc. The list is endless and virtually every industry can benefit from it.

This entry was posted on Thursday, October 11th, 2007 at 5:02 am and is filed under Blogs, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.